not a product
I write about how brands move us: the emotions, the stories, the strategies that make them stick. This Substack is where I unpack that truth — from bold ideas to cultural shifts, from rebrands to the power of a single image.
I write about how brands move us: the emotions, the stories, the strategies that make them stick. This Substack is where I unpack that truth — from bold ideas to cultural shifts, from rebrands to the power of a single image.